2017 Adobe Symposium

Make Experience Your Business

June 20, 2017 | New York, NY

Register now >

Digital has disrupted every industry. Massive amounts of data, the proliferation of devices and sky rocketing customer expectations are forcing enterprises to rethink their customer experience: Be personal. Be consistent. Be elegant. Be everywhere. This is a challenging and complicated task for enterprises to tackle. But companies that meet these requirements will forge stronger connections with their customers, resulting in brand loyalty and growth.

At Adobe, we believe experience is the great differentiator. That’s why we invite you to join us on June 20 in New York City at Spring, 50 Varick Street for a half day event focused on helping you become an experience business. You’ll hear how other enterprise organizations are transforming the customer experience with the right tools, processes and technologies in place.

Date:

Tuesday, June 20, 2017

Venue:

Spring

50 Varick Street 

New York, NY 10013

Time:

12:00 pm - 7:00 pm EST

Register now >

Agenda

June 20, 2017

12:00 pm Registration and Networking Lunch
Studio 5 + Dining Room
1:30 pm Adobe Welcome and Keynote: Make Experience Your Business
Speaker: Jordan Kretchmer, GM of Adobe Livefyre and Adobe Social
Studio 3+4
1:55 pm Adobe Customer Presentation: Ciel Hunter, Global Head of Content, VICE Media
Studio 3+4
2:10 pm Adobe Customer Presentation: Aidan Lyons, Vice President of Fan Centric Marketing, NFL
Studio 3+4
2:20 pm Adobe Interview with:
Speaker: Michael Strahan, Emmy Winner, Super Bowl Champion, co-host ABC's "Good Morning America"
and analyst for "Fox NFL Sunday"
Studio 3+4
Track 1: Breakout Sessions
3:00 pm Track 1: Session 1
Data is nothing without context
Studio 3+4
3:00 pm Track 1: Session 2
The Evolution of Financial Services Marketing in the Experience Era
Studio 2
3:00 pm Track 1: Session 3
From first impressions to lasting loyalty
Studio 1
4:00 pm Networking Break
Studio 5 + Dining Room
Track 2: Breakout Sessions
4:30 pm Track 2: Session 1
An experience business designs for speed and scale
Studio 1
4:30 pm Track 2: Session 2
Bringing digital and video advertising together
Studio 2
4:30 pm Track 2: Session 3
The path to innovation starts with integration
Studio 3+4
5:30 pm Networking Reception
Studio 5 + Dining Room

Speakers

Michael Strahan

Emmy Winner, Super Bowl Champion,

co-host ABC's "Good Morning America"

and analyst for "Fox NFL Sunday"

Charles Yoo

Vice President of Digital Analytics

Morgan Stanley

Robin Laylin

Business Development Director

for Cross Industry Solutions

Microsoft

Ciel Hunter

Global Head of Content

VICE Media

Rose Ann Haran

Vice President of Digital Engagement

for Humanitarian Services

American Red Cross

Raj Shah

Vice President & Head of Financial Services

North America

SapientRazorfish

Aidan Lyons

VP of Fan-Centric Marketing

NFL

Jenny Hogan

Executive Director/COO

for Chase’s Internal Brand Agency

Jordan Kretchmer

General Manager of Adobe Livefyre

and Adobe Social

Adobe

Christopher Young

Director of Industry Strategy and Marketing

Adobe

Mathieu Hannouz

Senior Evangelist Cross-Channel Communications

Adobe

Charles Sherman

Senior Evangelist for Media and Advertising

Adobe

Eric Matisoff

Evangelist for Data Science and Analytics

Adobe

Marc Eaman

Director, Experience Cloud

Technical Marketing & Evangelism

Adobe

Stacy Martinet

Head of Corporate Marketing Strategy

Adobe

Rick Borstein

Manager of Solution Consulting

Digital Media

Adobe

Venue

Partners

  • Gold Sponsor
  • Silver Sponsors
  • Silver Sponsors
  • Silver Sponsors
  • Silver Sponsors
  • App Sponsor
Register now >

2017 Adobe Symposium
Make Experience Your Business.